What does your target audience look like?

The target audience for our film opening is aimed at teenagers and young adults from the ages 16-21 who, as a group of friends, enjoy watching horror and thriller movies for fun when they get together. Films that these groups of people might enjoy are popular scary films like 28 weeks/days later, Paranormal Activity, The Ring, The Excorcist.

These types of films are popular and sell well with teenagers because getting scared on purpose is popular with young culture.
They would enjoy heavier bands, such as A Day To Remember, Bring Me The Horizon and Alesana. As well as watching movies, they would enjoy Television in general and watch popular shows (Sherlock, Supernatural etc.)

Because of this I think that our movie will sell well with this generation, even B-movies tend to become big hits since access to the internet is widely available and young adults will use it often in their spare time.

This means that we will probably use Internet-based advertising as a big part of our marketing distribution, The Internet also allows a lot of convergence (videos, advertisements, downloads.)

Continued to go out and film and have nearly finished, using the shots we did shoot we also created a rough draft to present to the class that would show them what kind of ideas we had. The first two images are of James during filming, when he was acting as the main role and the bottom image is one I took of Curtis when he was searching for a suitable place to film.

The video is of the group figuring out a place where Curtis could be out of shot and make noises and shake the branches (pretending to be a zombie). We had problems since Curtis was brightly dressed and could easily be seen on camera when not completely hidden.

Filming Delay

After we had filmed half of the film, the next week the weather forcast was snow. We were unable to go out and film again without refilming all the work we had already done since it would be a continuity error. Luckily the snow did not last too long and we were able to go out and film again today since it had melted.
Today we experimented with different angles and ways to film the scenes we had decided.
This weekend I will take the camera, after James has finished shooting the running shots, and film the inbetween-the-storyline scenes. This will give us all the shots we need to edit together a rough draft to be ready by the deadline.

Started Filming

Internet has been down so was unable to post anything from home for a few weeks, but should be posting regularly from now.
Yesterday we could finally get a camera booked and we went out to start filming. We had a location planned, which you can see from the first set of recce shots. We decided to use this as we figured it would be a perfect location to get the main parts of the filming done.
However, when we set off, we had not checked the weather beforehand and found that it had started to snow just as we left the building, this could be a problem for continuity but luckily it was only light and it did stop by the time we reached the location.
We managed to get quite a lot of filming done, James (who is going to be the main actor for our production) got the main speaking section out of the way and several running scenes.

Plans for next time:

• Check the weather, and bring warmer clothing.
• Refilm several shots, just in case.
• Film some more forest shots.
• Get some of the other scenes filmed.

 

This is a servey that I did at the beginning of the project, I passed it around both adults and teenagers to get a mixed response as to what film they would like, as you can see Horror got the most votes which is what we had decided to do anyway. Action did come close however, so we were thinking of including that into the film also.

This was good feedback since we were dithering and had basic ideas for a horror movie aswell as other films so it was a confirmation that we were going in the right track.

Film Distributer

http://www.bountyet.com.au/

Bounty Films could be a possible distributer for our film. They distribute small films, for cheap prices and normally specify in the Horror/Thriller genre. The production has also produced some succesful films, such as 'The Human Centipede' which became a viral hit around the world.
This would be perfect for our film since we are planning to do a zombie film and they have produced a lot of films that genre, they also advertise their films well and give them good reviews.

Storyboard Video

After finishing the images drawn on Paint Tool SAI, I imported the images into Adobe Premier Pro -which should be the programme that we use to edit our own film opening - and added them together in sequence, this should show more succesfully what we plan to do.

Unfortunatly the programme has cropped some of the clips.